Hey, I'm Caitlin, a mum doing everything — from designing to packing orders, replying to messages, and creating content, all while raising my boys. Luna Sole the Label is not backed by a big team; it's built in the midst of everyday life. We focus on providing affordable children's clothing that captures the essence of stylish children's fashion. It’s not perfect, but it’s real — and that’s exactly how I want it to feel.
Before Luna Sole the Label, my focus has always been on children. With a Bachelor of Early Childhood Education, I spent nearly 10 years as a director in a childcare centre. After completing my Master of Social Work, I continued my passion for supporting children — their learning, their play, and their everyday lives. Everything I create, including affordable children's clothing, is shaped by my understanding of what kids actually need, how they move, and how they live, all while keeping up with the latest trends in children's fashion.
I’m a mum to three boys, and Luna Sole The Label started during my last pregnancy — originally just as something creative to focus on during maternity leave. What began as an outlet quickly evolved into a brand offering affordable children's clothing. Luna Sole is a reflection of my life — busy, real, and built around kids who don’t sit still. Our pieces are designed to be worn, lived in, and to accompany your little ones through all the moments in between, showcasing affordable children's fashion that fits seamlessly into your daily adventures.
Join our private Instagram chat for:
– Early access to new drops
– Exclusive discount codes
– Secret sales (not shared anywhere else)